Anyone who works in mobile marketing wants to stay on top of how their websites are performing, no matter where they are. From tracking statistics, managing social media, and even coming up with new ideas, here are ten fantastic apps that are essential for anyone in mobile marketing.
- SEO Pro – If you work with Search Engine Optimization, or SEO, this app makes it easy to track all of your marketing projects. You’ll get stats on Alexa and page ranks, backlinks, and changes in rankings for all of your domains. ($0.99)
- MailChimp - You can give your marketing emails can get a makeover with this app. MailChimp offers elegant designs and helps you manage subscribers and campaigns. (Free)
- SEM Calculator - Those who work on the technical side of Search Engine Marketing (SEM) will find this app useful. It includes calculators for CPM, CPA, and PPC, along with converters and a formula reference tool. (Free)
- iNetUtil - This app is quite basic but very useful. It tells you whether your websites are running so that you can take action when they’re down. This will help you know if you need to get a new server company. (Free)
- HootSuite - This app helps you to manage all of your social media networks. From Facebook and Twitter to Linkedin and Foursquare, you can simultaneously update your accounts and view statistics about how your social media pages are doing. This is an easy way to keep on top of your social media profiles. (Free)
- DropBox - Do you have trouble remember which files are on what computers? With DropBox, you can save your files to “the cloud” and then access them wherever you go. Now you don’t have to email large files or keep track of a flash drive. There are lots of other mobile apps that work alongside DropBox as well. (Free)
- Analytics Pro - This app works with Google Analytics to provide statistics and reports on your site performance. You can also find details about keywords, traffic, and visitors. This is a great way to analyze and improve how your websites perform. ($5.99)
- Bit.ly Tools - This easy tool helps you create short URLs that can be used in messaging applications and Twitter. It will also track information about the URLs that you create. ($0.99)
- Creative Wack Pack - This app provides thinking exercises to stimulate your brain and get you thinking about ideas and products in a new ways. It offers advice and techniques to inspire you when you need a good idea. ($4.99)
- iBusiness Stats - If you have multiple accounts that use online marketplace tools like ClickBank, ClickBooth, or Commission Junction, this app helps you get statistics for all of your accounts in one place. ($3.99)
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